Growers group moves local produce in Atlanta
Doug Ohlemeier, 01/03/2013
A growers’ coalition is helping stock an Atlanta Whole Foods Market Inc. store with more vegetables grown in Georgia.
Through a partnership between the Austin, Texas-based chain and the Local Vendors Coalition, which helps Georgia growers market produce, Whole Foods plans to feature Georgia Grown vegetables at its Buckhead store, according to a news release.
Coalition president Matt Granados said the group handles logistics to move produce to grocery chains, restaurants and other venues, according to the release.
Growers pay a monthly fee to belong to the group.
Granados said he started the coalition after unsuccessful attempts to find local produce in Atlanta grocery stores.
Many growers at Atlanta farmers markets told him they had no way to sell to grocery chains because it wasn’t commercially feasible for the buyers to work with dozens of small growers, according to the release.
Granados said he expects shoppers will find Georgia produce from coalition members in more grocery stores this year.
The coalition is a member of the Georgia Department of Agriculture’s Georgia Grown program.