Greenbook and Australian-Based AgWorld Sign Agreement

 LENEXA, KS, (July 10, 2012) – Greenbook, the leader in plant protection product data delivery, has announced a development agreement with Australian-based AgWorld Pty. Ltd. under which Greenbook will provide AgWorld with a full data license for potential integration into its Cloud-based and iPad®-enabled farm management systems.  Additional details of the agreement were not disclosed.

“The entire Greenbook staff is excited about working with AgWorld to service its U.S. customers as it does its customers in Australia,” said Chris Fox, Greenbook Director of Digital Product Development. “AgWorld is a progressive company that understands the power of leveraging data, and it is exactly the type of organization that can best leverage Greenbook’s product,” Fox continued.

 “Greenbook is receiving a great deal of interest from domestic and international farm management software companies like AgWorld, and the exciting part for us is that these companies are being referred by our current clients, prospects, and others throughout the industry. For me, that fact validates our treatment of the data and our customers,” Fox said.

AgWorld is the provider of Australia’s first true ag-focused, Cloud-synchronized, collaborative farm management tool and offline-capable iPad® application. This application allows easy access to record and communicate information from the field, store the information in a central location, and provide powerful sharing and communication options, thus saving time by cutting down on tedious data entry and file sharing.

AgWorld’s system is beneficial to farmers, consultants, contractors, and suppliers. Other features of the system include management, mapping, soil/plant analysis, a comprehensive information and research library, communications and reporting.

About Vance Publishing Corporation®

Vance Publishing Corporation is a leading business-to-business integrated media company serving the agriculture, beauty and professional woodworking industries. The company produces 15 magazines, more than 50 e-newsletters, over 30 websites, several trade shows and events, a subscription-based data product set, and custom media products. Founded in 1937, Vance Publishing Corporation is headquartered in Lincolnshire, IL, with additional offices in Lenexa, KS, and St. Louis, MO. For more information on Vance Publishing Corporation go to www.VancePublishing.com.