Greenbook and Agri-Trend Reach Development Agreement

LENEXA, KS, (07/16/2012) – Greenbook has reached a development agreement with The Agri-Data Solution (ADS), a Calgary, AB based company, one of the leading data management systems used in the North American agriculture market.  ADS will utilize Greenbook’s indexed dataset to service their US producer clients for select crop markets.

“We are excited to deliver critical information such as worker protection, product classification, rates of application, DoT, MoA, and all of our other indexed fields to ADS and we look forward to expanding our relationship in the future,” said Brittney Salas, Greenbook Marketing and Data Coordinator.

“It’s our hope and expectation that having access to critical product data via Greenbook’s XML Web Service will assist ADS customers with critical decisions on how to best protect their crops,” Salas said.

The Agri-Data Solution

ADS is an award winning web based information system focused on the agriculture industry, which allows customers to easily store and receive data using any web enabled device. ADS was originally founded in 2001 as a web based crop management system to serve The Agri-Trend Group of Companies, one of North Americas largest agricultural consulting firms, and it has since branched out to also serve farmers directly, ag retailers, custom applicators, land management firms, food processors, grain companies, insurance companies, carbon offset trading companies, and waste management companies.  There are more than 45 million acres utilizing the system today. 

“ADS is unique in its approach to the market, being farmer-centric, with a truly web based architecture enabling connectivity to other offers to improve the depth and convenience, offers like Greenbook, accounting programs, mapping programs, weather systems, grain trading platforms, food traceability programs, farm equipment controllers, insurance, and almost any other information programs a farmer is already logging in to” said Kevin Pattison, President of The Agri-Data Solution.”  This system is unique anywhere in the world and continues to add new features every season.”

Through Greenbook, ADS will now have seamless access and live updates to over 8,000 products in the US market.  This will further streamline the experience for customers that are using ADS for crop planning, in-field scouting and product recommendations, regulatory compliance, and food traceability, said Pattison.

About Vance Publishing Corporation®

Vance Publishing Corporation is a leading business-to-business integrated media company serving the agriculture, beauty and professional woodworking industries. The company produces 15 magazines, more than 50 e-newsletters, over 30 websites, several trade shows and events, a subscription-based data product set, and custom media products. Founded in 1937, Vance Publishing Corporation is headquartered in Lincolnshire, IL, with additional offices in Lenexa, KS, and St. Louis, MO. For more information on Vance Publishing Corporation go to VancePublishing.com